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The world of lead generation campaigns has taken a choke-hold on the advertising industry, and forced advertisers to plan and monitor their campaigns on a whole new level.
Even the largest of businesses are quickly finding out that it’s just not enough anymore to simply have a prospect’s contact information.  One must now creatively nurture that [...]

It’s not every day that a quote by Steve Jobs is rebutted or even mildly disagreed with. Such is not true with his bluntly-made statement that “mobile ads suck”.
Whether it is Jobs’ harsh criticism, the act of feeding off of online marketing success or just having all of the right pieces fit together, mobile [...]

It’s difficult to believe that almost a year has gone by since America’s beloved General Motors all but crumbled, filing bankruptcy in the process. For 77 years, GM had remained on top of the world as the largest automaker, and proved their value with innovations such as power steering and power breaks.
Although GM survived [...]

Despite the refreshment that Pfizer Pharmaceuticals has given the latest advertisements for Viagra, America’s #1 Erectile Dysfunction drug is looking down a dark road.
In the near future, the drug will face its first true bout of competition. For the last 12 years, Viagra has shrugged off its two main competitors, Eli Lilly’s Cialis and [...]

It’s an understatement to say that the last 8 years have been a struggle for Ford Motor Co., as well as the majority of their competitors. The industry as a whole has suffered immensely, including restructuring, plant closings and massive job cuts. Somehow, Ford has managed to not only stay afloat, but to [...]

As three of the nation’s largest newsweeklies have dwindled down to two, the remaining ones are finding themselves making drastic changes to maintain their existing audience. 
One may say that Time and Newsweek magazines are now smaller versions of their former selves.  This is largely due to consumers’ increasingly reliant attitudes toward news websites and cable [...]

The days of black and white television are long gone, simple color television is rarely thought of, and even HDTV will soon be forgotten, thanks to the “science experiment” that is getting ready to be unveiled by ESPN Network.
On June 11, ESPN 3D Television will go live. Although the 3D network will not be [...]

Contrary to the idea of the general public, especially those in the media arena, radio has not totally succumbed to the heat being brought on by newer, advanced technologies.
Based on research performed by Arbitron and Edison Research earlier this month, the majority of people ages 12 and up say they would be “very [...]

CBS has finally seemed to figure it out- a strategy that has left other media groups scratching their heads and wondering, “why didn’t we think of this first?”
CBS-owned television and radio stations across the nation have formed a marriage of sorts, now known as CBS Local Media. This combination reaches 80 % or more [...]

Though some may have considered it mandatory, Tiger Woods classifies his absence from the PGA Tour to be necessary. Call it what you will, there is no denying one thing: television networks across the nation are welcoming Woods’ return on April 8, when he tees up at the 2010 Masters Tournament.
The [...]