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NEWS Wendy’s Pretzel Burger Makes a Comeback

The pretzel burger at Wendy’s is finally coming back, and quite possibly for good.  After a six-month absence, Wendy’s will bring back its wildly popular Pretzel Bacon Cheeseburger and Pretzel Pub Chicken Sandwich over the July 4th weekend. The success of these two items was the start of 2013’s trend in pretzel-related fast food, including […]

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For nearly a decade, McDonald’s same-store sales were climbing upward, but since 2012 top executives have finally realized and admitted to having hurdles to overcome, namely operational woes and a decline in consumer satisfaction. “The U.S. is our largest market and has the most significant need for improvement in the near term,” said McDonald’s Chief […]

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Is JCPenney really drunk- tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon honestly think Alexander Hamilton was a President? When each of these questions flared up recently, the answer was always the same: No, of course not. The allegedly funny, yet largely frustrating new trend […]

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  It looks like BlackBerry and Alicia Keys have fallen in and out of love. BlackBerry announced last week that it is ending its relationship with the musician, who was named as the company’s global creative director in January of last year. Thorsten Heins, then the CEO of BlackBerry, announced Keys’ appointment on stage at […]

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The infamous Reese’s Peanut Butter Cups is about to get some sticky new competition from Bart Simpson-backed Butterfinger. The Nestle brand has bought a Super Bowl spot promoting a new peanut butter cup version of the classic candy bar that will launch in January. While he has been the face of the Butterfinger campaign for […]

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 General Motors, the nation’s third-largest advertiser, is set to rejoin the ranks of Super Bowl advertisers after making a dramatic exit from the big event in 2013. GM’s Chevrolet, typically the brand in the auto company’s portfolio that gets the main share of the Super Bowl spotlight, will launch 12 new cars and trucks in […]

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The incentive of Wal-Mart’s “same sale-price” discounts have recently slowed as the mega-retailer took hits on sales of big-ticket items due to late tax refunds and a late spring. However, the company continues to gain market share in groceries and consumables. Wal-Mart can thank, in part, the hundreds of local market ads that compare the […]

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 The man behind Men’s Wearhouse and its iconic tagline, “You’re going to like the way you look. I guarantee it,” has been fired. Men’s Wearhouse founder George Zimmer, who built the retailer into a chain with more than 1,000 stores and became its public face, said he was fired after raising concerns about the company’s […]

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McDonald’s is considering putting breakfast on the all-day menu for their customers, not long after Wendy’s ended its national breakfast experience earlier this year. In a recent CNBC interview, McDonald’s CEO Don Thompson said that the chain is considering offering breakfast all day, but a spokeswoman said that nothing is definite.   Breakfast accounts for 25% […]

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In addition to the debate last month over a Nike ad that congratulated Tiger Woods for regaining his ranking as the world’s top golfer were the comments and opinions of the Nike brand itself. The ad, which quoted a phrase Mr. Woods often uses in declaring, “Winning takes care of everything,” was shredded by critics, […]

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