Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

News - Lauren Showing Grace Under Pressure as Olympics Draw Near

Jul/2012

29

Lauren Showing Grace Under Pressure as Olympics Draw Near

 

 

The Olympics are still 10 days away, but there’s already one event that’s won widespread spectatorship: the debate over Team U.S.A. being outfitted in Chinese-made uniforms.

Following a report last week by ABC News revealing that the 2012 U.S. Olympic team , a group consists of 530 athletes, will show up at the London games wearing red, white and blue blazers and berets crafted in China, apparel giant Ralph Lauren is facing public backlash.

Angry folks took to Twitter and to Ralph Lauren’s Facebook page, where there are hundreds of comments logged on the issue, with many folks vowing to stop buying the brand. Numerous politicians also used the opportunity to debate the pros and cons of outsourcing vs. the free-market benefits of variety and low prices.

It’s too late for anything to be changed this time around, but bowing under the pressure, Ralph Lauren vowed to take action in the future.

“For more than 45 years Ralph Lauren has built a brand that embodies the best of American quality and design rooted in the rich heritage of our country,” the retailer said in a statement. “We are honored to continue our longstanding relationship with the United States Olympic Committee in the 2014 Olympic Games by serving as an official outfitter of the U.S. Olympic team.

 Ralph Lauren promises to lead the conversation within our industry and our government addressing the issue of increasing manufacturing in the United States and has committed to producing the opening and closing ceremony Team USA uniforms in the United States that will be worn for the 2014 Olympic Games.

RSS Feed

<<

>>

expect results!