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News - Labor Dispute Results in Positive Outcome for Businesses, Broadcast Networks

Aug/2011

10

Labor Dispute Results in Positive Outcome for Businesses, Broadcast Networks

 While football fanatics have constantly scrambled for their anti-anxiety medicine over the course of the past four months, they can now breathe a little easier during the day and sleep a little better at night, now that this nasty little NFL lockout is officially over.

If you are one of the devoted fans who have felt this immense relief, imagine how advertisers and broadcast mediums feel.  With just four weeks left before regular season gets underway, the demand to be an advertiser in NFL programming is at an all-time high.  Neil Mulcahy, Director of Sales for Fox Sports, states it clearly, “The bottom line is the NFL is irreplaceable.  Anyone who spends a significant amount of dollars with the NFL had to take that chance”.

Business is up at CBS, ESPN and particularly NBC.  The Peacock Network is exceptionally relieved that their hostess role for Super Bowl XLVI is still intact and they have sold nearly half of its Super Bowl spots, with rates as high as $3.3 million.  While no reports are confirmed, NBC has been said to only have an estimated 20 in-game spots left for availability for the entire season. 

With statistics such as these, and anticipated record ratings this season, the only thing one is left asking is, “Lockout? What lockout?”

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